Global marketing management /

Main Author: Kotabe, Masaaki
Other Authors: Helsen, Kristiaan
Format: Book
Language:English
Published: New York : Wiley, c2001.
Edition:2nd ed.
Subjects:
Online Access:http://www.loc.gov/catdir/description/wiley034/00043585.html
http://www.loc.gov/catdir/toc/onix05/00043585.html
LEADER 00956nam a2200253 a 4500
001 810027
005 20171111231219.0
008 000627s2001 nyuab b 001 0 eng
020 |a 0471372897(cloth:alk.paper) 
040 |a DLC 
050 0 0 |a HF1416  |b .K68 2001 
082 0 0 |2 21  |a 658.8/48 
100 1 |a Kotabe, Masaaki 
245 1 0 |a Global marketing management /  |c Masaaki Kotabe, Kristiaan Helsen. 
250 |a 2nd ed. 
260 |a New York :  |b Wiley,  |c c2001. 
300 |a xxiv, 739 p., 12 p. of plates :  |b ill. (some col.), maps ;  |c 26 cm. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Export marketing  |x Management 
650 0 |a International business enterprises  |x Management 
700 1 |a Helsen, Kristiaan 
856 4 2 |u http://www.loc.gov/catdir/description/wiley034/00043585.html 
856 4 |u http://www.loc.gov/catdir/toc/onix05/00043585.html 
952 |a GR-AtTEI  |b 59cc75516c5ad13446fb70a1  |c 998a  |d 945l  |e 658.848 KOT  |t 1  |x m  |z Books