Description: Global marketing management /

Main Author:	Kotabe, Masaaki
Other Authors:	Helsen, Kristiaan
Format:	Book
Language:	English
Published:	New York : Wiley, c2001.
Edition:	2nd ed.
Subjects:	Export marketing > Management International business enterprises > Management
Online Access:	http://www.loc.gov/catdir/description/wiley034/00043585.html http://www.loc.gov/catdir/toc/onix05/00043585.html

Physical Description:	xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0471372897(cloth:alk.paper)