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00851nam a2200205 a 4500 |
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20171111224308.0 |
| 008 |
970807s1998 ilua b 001 0 eng |
| 020 |
0 |
0 |
|a 0844234117
|
| 050 |
0 |
0 |
|a HF5415.123
|b .H37 1998.
|
| 082 |
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|2 21
|a 659.2
|
| 100 |
1 |
0 |
|a Harris, Thomas L.,
|d 1931-
|
| 245 |
1 |
0 |
|a Value-added public relations :
|b the secret weapon of integrated marketing /
|c Thomas L. Harris ; foreword by Philip Hotler.
|
| 260 |
0 |
0 |
|a Lincolnwood (Chicago) Ill., U.S.A. :
|b NTC Business Books,
|c c1998.
|
| 300 |
0 |
0 |
|a xiii, 314 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
0 |
0 |
|a Includes bibliographical references (p. 295-296) and index.
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 650 |
0 |
0 |
|a Marketing
|
| 856 |
4 |
2 |
|a Public relations
|u http://www.loc.gov/catdir/description/mh023/97037323.html.
|
| 952 |
|
|
|a GrTHDAPL
|b 590379186c5ad119ff8f5be6
|c 952a
|d 9528
|e 659.2 Har
|t 1
|x m
|z Books
|
