Cases in marketing management /
Main Author: | Bernhardt, Kenneth L., 1944- |
---|---|
Other Authors: | Kinnear, Thomas C., |
Format: | Book |
Language: | English |
Published: |
Chicago :
Irwin McGraw - Hill,
c1997.
|
Edition: | 7th ed. |
Series: | The Irwin series in marketing
|
Subjects: |
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