APA Citation

Bernhardt, K. L., & Kinnear, T. C. (1997). Cases in marketing management (7th ed.). Chicago: Irwin McGraw - Hill.

Chicago Style Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 7th ed. Chicago: Irwin McGraw - Hill, 1997.

MLA Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 7th ed. Chicago: Irwin McGraw - Hill, 1997.

Warning: These citations may not always be 100% accurate.