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20171111231048.0 |
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121116s2013 nyua b 001 0 eng c |
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|a 9780415521680
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|2 23
|a 332.10688
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| 100 |
1 |
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|a Ennew, Christine.
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| 245 |
1 |
0 |
|a Financial services marketing :
|b an international guide to principles and practices /
|c Christine Ennew and Nigel Waite.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a xxii, 495 p.:
|b ill. ;
|c 25 cm
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- 6.understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition -- Customer acquisition and the marketing mix -- Product management -- Promotion -- Pricing -- Distribution channels: routes-to-market -- Customer development -- Customer relationship management : principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in consumer relationships -- Marketing : culture, challenges and social responsibility.
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| 650 |
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0 |
|a Financial services industry
|x Marketing.
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| 700 |
1 |
|
|a Waite, Nigel.
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| 952 |
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|a GR-ThIHU
|b 59cc21af6c5ad13446f8afff
|c 998a
|d 945l
|e 332.10688 ENN
|t 1
|x m
|z Books
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