Financial services marketing : an international guide to principles and practices /

Main Author: Ennew, Christine.
Other Authors: Waite, Nigel.
Format: Book
Language:English
Published: New York : Routledge, 2013.
Edition:2nd ed.
Subjects:
Physical Description:xxii, 495 p.: ill. ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780415521680