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20171111231044.0 |
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090831s2005 enka b 001 0 eng d |
| 020 |
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|a 9780273683551
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| 082 |
0 |
4 |
|2 22
|a 658.872
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| 100 |
1 |
|
|a Tapp, Alan
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| 245 |
1 |
0 |
|a Principles of direct and database marketing /
|c Alan Tapp
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| 250 |
|
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|a 3rd ed.
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| 260 |
|
|
|a Harlow :
|b Financial Times Prentice Hall,
|c 2005
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| 300 |
|
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|a xiv, 489 p. :
|b ill. ;
|c 25 cm
|
| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Direct marketing
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| 650 |
|
0 |
|a Database marketing
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc211c6c5ad13446f89c0e
|c 998a
|d 945l
|e 658.872 TAP
|t 1
|x m
|z Books
|
