APA Citation

Tapp, A. (2005). Principles of direct and database marketing (3rd ed.). Harlow: Financial Times Prentice Hall.

Chicago Style Citation

Tapp, Alan. Principles of Direct and Database Marketing. 3rd ed. Harlow: Financial Times Prentice Hall, 2005.

MLA Citation

Tapp, Alan. Principles of Direct and Database Marketing. 3rd ed. Harlow: Financial Times Prentice Hall, 2005.

Warning: These citations may not always be 100% accurate.