Creating powerful brands : in consumer, service and industrial markets /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann,
c2003
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xvii, 467 p. : ill. ; 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780750659802 |