De Chernatony, L., & McDonald, M. (2003). Creating powerful brands: In consumer, service and industrial markets (3rd ed.). Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann.
Chicago Style CitationDe Chernatony, L., and Malcolm McDonald. Creating Powerful Brands: In Consumer, Service and Industrial Markets. 3rd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2003.
MLA CitationDe Chernatony, L., and Malcolm McDonald. Creating Powerful Brands: In Consumer, Service and Industrial Markets. 3rd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2003.
Warning: These citations may not always be 100% accurate.