Marketing planning : principles into practice /

Main Author: Wood, Marian Burk
Format: Book
Language:English
Published: Harlow, Eng. ; New York : Prentice Hall Financial Times, c2004
Subjects:
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245 1 0 |a Marketing planning :   |b principles into practice /   |c Marian Burk Wood 
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300 |a xxii, 379 p. :   |b ill. ;   |c 25 cm. +   |e 1 CD-ROM (4 3/4 in.) 
500 |a Accompanying CD-ROM contains Marketing plan pro 6.0 
504 |a Includes bibliographical references and index 
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