Marketing planning : principles into practice /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, Eng. ; New York :
Prentice Hall Financial Times,
c2004
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| Subjects: |
| Item Description: | Accompanying CD-ROM contains Marketing plan pro 6.0 |
|---|---|
| Physical Description: | xxii, 379 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273686798 |