Description: Principles and practice of marketing /

Main Author:	Jobber, David, 1947-
Format:	Book
Language:	English
Published:	Maidenhead : McGraw-Hill Education, c2007
Edition:	5th ed.
Subjects:	Marketing Marketing > Europe

Item Description:	Previous ed.: 2003
Physical Description:	xxxi, 1022 p. : col. ill., 1 col. port. ; 27 cm. + 1 CD-ROM
Bibliography:	Includes bibliographical references and index
ISBN:	9780077114152