Jobber, D. (2007). Principles and practice of marketing (5th ed.). Maidenhead: McGraw-Hill Education.
Chicago Style CitationJobber, David. Principles and Practice of Marketing. 5th ed. Maidenhead: McGraw-Hill Education, 2007.
MLA CitationJobber, David. Principles and Practice of Marketing. 5th ed. Maidenhead: McGraw-Hill Education, 2007.
Warning: These citations may not always be 100% accurate.