Essential principles for fundraising success : an answer manual for the everyday challenges of raising money /
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| Format: | Book |
| Language: | English |
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San Francisco :
Jossey-Bass,
c2005
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Table of Contents:
- Purpose and observations
- Principles of fundraising
- Essential fundraising tools
- The board: where fundraising begins
- Research: working smarter
- Annual campaigns: the basis for the future
- Direct mail: how to build your donor base
- Special events: making friends, raising funds, and having fun
- Major gifts: getting to the big gifts
- Capital campaigns: building success
- Planned giving: you can do it
- Foundation grant writing
- Are corporate dollars for you?
- Technology: embrace it
- Stewardship: saying thanks pays dividends
- Putting it all together