Doing research projects in marketing, management and consumer research /

Main Author: Hackley, Christopher E.
Format: Book
Language:English
Published: London ; New York : Routledge, 2003
Subjects:
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100 1 |a Hackley, Christopher E. 
245 1 0 |a Doing research projects in marketing, management and consumer research /   |c Chris Hackley 
260 |a London ;   |b Routledge,   |c 2003  |a New York :  
300 |a viii, 210 p. ;   |c 24 cm 
504 |a Includes bibliographical references (p. [196]-205) and index 
505 0 0 |a Interpretive perspectives and the independent research project --  
650 0 |a Management   |x Research 
650 0 |a Marketing research 
650 0 |a Consumers   |x Research 
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