Doing research projects in marketing, management and consumer research /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2003
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| Subjects: |
| Physical Description: | viii, 210 p. ; 24 cm |
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| Bibliography: | Includes bibliographical references (p. [196]-205) and index |
| ISBN: | 9780415268950 |