Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
c2010
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| Edition: | 3rd ed. |
| Subjects: |
Table of Contents:
- Strategic leadership and conversational style
- Strategic leadership
- brain-based strategic communication
- Strategic leadership
- the thinking skills required
- Case study: marketing leadership and management action
- Step 1. Gather strategic intelligence
- Step 2. Assess strategic capability
- Step 3. Create strategic knowledge
- Step 4. Make strategic predictions
- Step 5. Develop strategic vision
- Step 6. Create strategic options
- Step 7. Take strategic decisions
- Step 8. Create and communicate market-led strategy
- Step 9. Plan and manage projects to implement change
- Next steps