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|a 9780749460778
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| 082 |
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|2 23
|a 658.4012
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| 100 |
1 |
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|a Wootton, Simon
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| 245 |
1 |
0 |
|a Strategic thinking :
|b a nine step approach to strategy and leadership for managers and marketers /
|c Simon Wootton & Terry Horne
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| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a London :
|b Kogan Page,
|c c2010
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| 300 |
|
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|a ix, 150 p. :
|b ill. ;
|c 24 cm
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
|
|a Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps
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| 650 |
|
0 |
|a Strategic planning
|
| 700 |
1 |
|
|a Horne, Terry
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc20906c5ad13446f8882e
|c 998a
|d 945l
|e 658.4012 WOO
|t 1
|x m
|z Books
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