Luxury brand management : a world of priviledge /

Main Author: Chevalier, Michel, 1943-
Other Authors: Mazzalovo, Gerald
Format: Book
Language:English
Published: Singapore : Wiley, c2012
Edition:2nd ed.
Subjects:
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082 0 4 |2 23  |a 658.827  
100 1 |a Chevalier, Michel,   |d 1943- 
245 1 0 |a Luxury brand management :   |b a world of priviledge /   |c Michel Chevalier, Gerald Mazzalovo 
250 |a 2nd ed. 
260 |a Singapore :   |b Wiley,   |c c2012 
300 |a xx, 316 p. :   |b ill. ;   |c 24 cm 
504 |a Includes bibliographical references and index 
650 0 |a Brand name products   |x Management 
650 0 |a Luxury goods industry 
650 0 |a Luxuries   |x Marketing 
650 0 |a Brand name products   |x Marketing 
700 1 |a Mazzalovo, Gerald 
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