Description: Luxury brand management :

Main Author:	Chevalier, Michel, 1943-
Other Authors:	Mazzalovo, Gerald
Format:	Book
Language:	English
Published:	Singapore : Wiley, c2012
Edition:	2nd ed.
Subjects:	Brand name products > Management Luxury goods industry Luxuries > Marketing Brand name products > Marketing

Physical Description:	xx, 316 p. : ill. ; 24 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9781118171769