Description: Global marketing management /

Main Author:	Kotabe, Masaaki
Other Authors:	Helsen, Kristiaan
Format:	Book
Language:	English
Published:	Hoboken, NJ : Wiley, c2011
Edition:	5th ed.
Subjects:	Export marketing > Management International business enterprises > Management

Item Description:	Includes password to global marketing management system on-line
Physical Description:	xxiii, 717 p. : ill. (some col.), col. maps ; 28 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9780470505748