APA Citation

Kotabe, M., & Helsen, K. (2011). Global marketing management (5th ed.). Hoboken, NJ: Wiley.

Chicago Style Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th ed. Hoboken, NJ: Wiley, 2011.

MLA Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th ed. Hoboken, NJ: Wiley, 2011.

Warning: These citations may not always be 100% accurate.