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00801nam a2200217 a 4500 |
| 001 |
681435 |
| 005 |
20171111230450.0 |
| 008 |
111020s2005 nyua b 001 0 eng d |
| 020 |
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|a 9781576872703
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| 082 |
0 |
4 |
|2 22
|a 658.827
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| 100 |
1 |
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|a Roberts, Kevin,
|d 1949-
|
| 245 |
1 |
0 |
|a Lovemarks :
|b the future beyond brands /
|c Kevin Roberts ; foreword by A.G. Lafley
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| 250 |
|
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|a 2nd ed., Expanded ed.
|
| 260 |
|
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|a New York, NY :
|b PowerHouse Books,
|c 2005
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| 300 |
|
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|a 245 p. :
|b ill. (some col.) ;
|c 25 cm
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| 504 |
|
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|a Includes bibliographical references (p. 243) and index
|
| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
|
0 |
|a Brand name products
|x Forecasting
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| 650 |
|
0 |
|a Advertising
|x Brand name products
|
| 650 |
|
0 |
|a Trademarks
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc1ebb6c5ad13446f835b3
|c 998a
|d 945l
|e 658.827 ROB
|t 1
|x m
|z Books
|
