Description: Cases in marketing research /

Main Author:	Schultz, Randall L.
Other Authors:	Zaltman, Gerald, Burger, Philip. C.
Format:	Book
Published:	Hinsdale, IL.: Dryden Press, c1975
Subjects:	Marketing research Database management

Physical Description:	xvii, 270 p. : ill. ; 23 cm.
ISBN:	003013966X