APA Citation

Schultz, R. L., Zaltman, G., & Burger, P. C. (1975). Cases in marketing research. Hinsdale, IL.: Dryden Press.

Chicago Style Citation

Schultz, Randall L., Gerald Zaltman, and Philip. C. Burger. Cases in Marketing Research. Hinsdale, IL.: Dryden Press, 1975.

MLA Citation

Schultz, Randall L., Gerald Zaltman, and Philip. C. Burger. Cases in Marketing Research. Hinsdale, IL.: Dryden Press, 1975.

Warning: These citations may not always be 100% accurate.