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Global marketing : foreign entry, local marketing, & global management /

Main Author: Johansson, Johny K.
Format: Book
Published: Boston, MA.: Irwin/McGraw-Hill, c2000
Edition:2nd ed.
Subjects:
Export marketing
Export marketing > Management
Physical Description:xx, 604 p. : ill. ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:007116961X

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