Global marketing : foreign entry, local marketing, & global management /

Main Author: Johansson, Johny K.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, c2009.
Edition:5th ed.
Subjects:
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020 |a 9780073381015 (alk. paper) 
040 |a DLC 
050 |a HF1416  |b .J63 2009 
082 |2 22  |a 658.8/4 
100 1 |a Johansson, Johny K. 
245 1 |a Global marketing :  |b foreign entry, local marketing, & global management /  |c Johny K. Johansson. 
250 1 |a 5th ed. 
260 1 |a Boston :  |b McGraw-Hill Irwin,  |c c2009. 
300 1 |a xix, 662 p. :  |b ill. ;  |c 29 cm. 
504 1 |a Includes bibliographical references and indexes. 
650 1 |a Export marketing  |x Management 
650 1 |a Export marketing. 
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