Global marketing : foreign entry, local marketing, & global management /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston :
McGraw-Hill Irwin,
c2009.
|
Edition: | 5th ed. |
Subjects: |
Physical Description: | xix, 662 p. : ill. ; 29 cm. |
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Bibliography: | Includes bibliographical references and indexes. |
ISBN: | 9780073381015 (alk. paper) |