Global marketing : foreign entry, local marketing, & global management /

Main Author: Johansson, Johny K.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, c2009.
Edition:5th ed.
Subjects:
Physical Description:xix, 662 p. : ill. ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780073381015 (alk. paper)