Global marketing : foreign entry, local marketing, & global management /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin,
c2009.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xix, 662 p. : ill. ; 29 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780073381015 (alk. paper) |