Why GM matters : inside the race to transform an American icon /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Walker,
2009.
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| Edition: | 1st U.S. ed. |
| Subjects: |
Table of Contents:
- Pt. I. The stakes
- 1. What went wrong
- 2. People on the front line
- 3. Does GM matter?
- 4. Who is Rick Wagoner?
- 5. 2005 : the crisis begins
- Pt. II. The GM transformation effort
- 6. Mastering the Toyota way
- 7. Going to Kansas City : making GMS work
- 8. Design rides again
- 9. Battling for the new Camaro's soul
- 10. The Chevy Volt
- 11. OnStar : "pretty good for an ex-locomotive salesman"
- 12. China : where Buick is king
- 13. The global GM
- Pt. III. The future
- 14. The battle of perception
- 15. Toyota : "human after all"
- Conclusion. The economic crisis and GM's future.