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01337nam a2200217 a 4500 |
| 001 |
556320 |
| 005 |
20171111230020.0 |
| 008 |
091106s2009 nyuaf 001 0 eng d |
| 020 |
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|a 0802717187
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| 040 |
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|a BTCTA
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| 050 |
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4 |
|a HD9710.U64
|b G46 2009
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| 082 |
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4 |
|2 22
|a 629.222/068
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| 100 |
1 |
4 |
|a Holstein, William J.
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| 245 |
1 |
4 |
|a Why GM matters :
|b inside the race to transform an American icon /
|c William J. Holstein.
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| 250 |
1 |
4 |
|a 1st U.S. ed.
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| 260 |
1 |
4 |
|a New York :
|b Walker,
|c 2009.
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| 300 |
1 |
4 |
|a xv, 267 p., [8] p. of plates :
|b ill. ;
|c 25 cm.
|
| 500 |
1 |
4 |
|a Includes index.
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| 505 |
1 |
4 |
|a Pt. I. The stakes -- 1. What went wrong -- 2. People on the front line -- 3. Does GM matter? -- 4. Who is Rick Wagoner? -- 5. 2005 : the crisis begins -- Pt. II. The GM transformation effort -- 6. Mastering the Toyota way -- 7. Going to Kansas City : making GMS work -- 8. Design rides again -- 9. Battling for the new Camaro's soul -- 10. The Chevy Volt -- 11. OnStar : "pretty good for an ex-locomotive salesman" -- 12. China : where Buick is king -- 13. The global GM -- Pt. III. The future -- 14. The battle of perception -- 15. Toyota : "human after all" -- Conclusion. The economic crisis and GM's future.
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| 650 |
1 |
4 |
|a Automobile industry and trade
|z United States
|
| 952 |
|
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|a GrThPMO
|b 59b018d16c5ad17d7e5ae52f
|c 952a
|d 9528
|e HD9710.U64G46 2009
|t 7
|x m
|z Books
|
