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01342nam a2200217 a 4500 |
| 001 |
547439 |
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20171111230012.0 |
| 008 |
041207s2005 njua b 001 0 eng |
| 020 |
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|a 9780470011461 (pbk.)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415
|b .K2875 2005
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| 082 |
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|2 22
|a 658.8
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| 100 |
1 |
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|a Kashani, Kamran
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| 245 |
1 |
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|a Beyond traditional marketing :
|b innovations in marketing practice /
|c lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.].
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| 260 |
1 |
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|a Chichester, England :
|b Wiley,
|c c2005.
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| 300 |
1 |
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|a xvi, 308 p. ;
|b ill. ;
|c 21 cm.
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| 500 |
1 |
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|a Includes bibliographic references and index.
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| 505 |
1 |
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|a Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Seán Meehan.
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| 650 |
1 |
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|a Marketing
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| 700 |
1 |
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|a Jeannet, Jean-Pierre.
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| 952 |
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|a GrThPMO
|b 59b00f8e6c5ad17d7e5abf59
|c 952a
|d 9528
|e HF5415.K2875 2005
|t 7
|x m
|z Books
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