Kashani, K., & Jeannet, J. (2005). Beyond traditional marketing: Innovations in marketing practice. Chichester, England: Wiley.
Chicago Style CitationKashani, Kamran, and Jean-Pierre Jeannet. Beyond Traditional Marketing: Innovations in Marketing Practice. Chichester, England: Wiley, 2005.
MLA CitationKashani, Kamran, and Jean-Pierre Jeannet. Beyond Traditional Marketing: Innovations in Marketing Practice. Chichester, England: Wiley, 2005.
Warning: These citations may not always be 100% accurate.