Marketing research /

Main Author: McDaniel, Carl D.
Other Authors: Gates, Roger H.,
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, c2007.
Edition:7th ed.
Subjects:
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020 |a 0471755281 (hbk.) 
040 |a DLC 
050 |a HF5415.2  |b .M3825 2007 
100 1 |a McDaniel, Carl D. 
245 1 |a Marketing research /  |c Carl McDaniel, Jr., Roger Gates. 
250 1 |a 7th ed. 
260 1 |a Hoboken, NJ :  |b Wiley,  |c c2007. 
300 1 |a 1 v. (various pagings) :  |b ill. ;  |c 27 cm. +  |e 1 CD-ROM (4 3/4 in.) 
500 1 |a "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing research 
700 1 |a Gates, Roger H., 
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