Marketing research /

Main Author: McDaniel, Carl D.
Other Authors: Gates, Roger H.,
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, c2007.
Edition:7th ed.
Subjects:
Item Description:"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.
Physical Description:1 v. (various pagings) : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index.
ISBN:0471755281 (hbk.)