|
|
|
|
| LEADER |
01004nam a2200277 a 4500 |
| 001 |
543871 |
| 005 |
20171111230008.0 |
| 008 |
060724s2007 njua b 001 0 eng |
| 020 |
|
|
|a 0131875523 (alk. paper)
|
| 020 |
|
|
|a 9780131875524 (alk. paper)
|
| 020 |
|
|
|a 0132056763 (Pearson international ed.)
|
| 040 |
|
|
|a DLC
|
| 050 |
|
|
|a HF5415.13
|b .L5883 2007
|
| 082 |
|
|
|2 22
|a 658.8
|
| 100 |
1 |
|
|a Lovelock, Christopher H.
|
| 245 |
1 |
|
|a Services marketing :
|b people, technology, strategy /
|c Christopher Lovelock, Jochen Wirtz.
|
| 250 |
1 |
|
|a 6th ed.
|
| 260 |
1 |
|
|a Upper Saddle River, N.J. :
|b Pearson/Prentice Hall,
|c c2007.
|
| 300 |
1 |
|
|a xx, 648 p. :
|b ill. ;
|c 29 cm.
|
| 504 |
1 |
|
|a Includes bibliographical references and indexes.
|
| 650 |
1 |
|
|a Marketing
|x Management
|
| 650 |
1 |
|
|a Professions
|x Marketing
|
| 650 |
1 |
|
|a Service industries
|x Marketing
|
| 650 |
1 |
|
|a Customer services
|x Marketing.
|
| 700 |
1 |
|
|a Wirtz, Jochen.
|
| 952 |
|
|
|a GrThPMO
|b 59b00bc46c5ad17d7e5aafd8
|c 952a
|d 9528
|e HF5415.13.L5883 2007
|t 14
|x m
|z Books
|
