Description: Services marketing :

Main Author:	Lovelock, Christopher H.
Other Authors:	Wirtz, Jochen.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
Edition:	6th ed.
Subjects:	Marketing > Management Professions > Marketing Service industries > Marketing Customer services > Marketing.

Physical Description:	xx, 648 p. : ill. ; 29 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0131875523 (alk. paper) 9780131875524 (alk. paper) 0132056763 (Pearson international ed.)