Advertising on trial : consumer activism and corporate public relations in the 1930s /
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| Format: | Book |
| Language: | English |
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Urbana :
University of Illinois Press,
c2006.
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Table of Contents:
- The rise of a corporate culture : early consumer response
- Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement
- The drive for federal advertising regulation, 1933-1935
- A consumer movement divided : the birth of Consumers Union of the United States Inc.
- Defining the consumer agenda : the business community joins the Fray
- Legislative closure : the Wheeler-Lea Amendment
- Red-baiting the consumer movement.