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01403nam a2200241 a 4500 |
| 001 |
542762 |
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20171111230007.0 |
| 008 |
050617s2006 ilua b 001 0 eng |
| 020 |
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|a 9780252030598 (cloth : alk. paper)
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| 020 |
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|a 0252030591 (cloth : alk. paper)
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| 020 |
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|a 9780252072994 (paper : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5813.U6
|b S77 2006
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| 082 |
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|2 22
|a 659.1/0973/09043
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| 100 |
1 |
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|a Stole, Inger L.
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| 245 |
1 |
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|a Advertising on trial :
|b consumer activism and corporate public relations in the 1930s /
|c Inger L. Stole.
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| 260 |
1 |
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|a Urbana :
|b University of Illinois Press,
|c c2006.
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| 300 |
1 |
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|a xviii, 290 p. :
|b ill. ;
|c 23 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 505 |
1 |
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|a The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement -- The drive for federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union of the United States Inc. -- Defining the consumer agenda : the business community joins the Fray -- Legislative closure : the Wheeler-Lea Amendment -- Red-baiting the consumer movement.
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| 650 |
1 |
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|a Advertising
|x History.
|z United States
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| 650 |
1 |
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|a Corporations
|x Public relations
|z United States.
|
| 952 |
|
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|a GrThPMO
|b 59b00ad26c5ad17d7e5aab4a
|c 952a
|d 9528
|e HF5813.U6S77 2006
|t 7
|x m
|z Books
|
