Sports marketing : a strategic perspective /

Main Author: Shank, Matthew D.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.
Edition:3rd ed.
Subjects:
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245 1 |a Sports marketing :  |b a strategic perspective /  |c Matthew D. Shank. 
250 1 |a 3rd ed. 
260 1 |a Upper Saddle River, N.J. :  |b Pearson/Prentice Hall,  |c c2005. 
300 1 |a xxiv, 500 p. :  |b ill. ;  |c 26 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Sports  |x Marketing  |z United States 
650 1 |a Sports  |x Economic aspects  |z United States 
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