Sports marketing : a strategic perspective /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2005.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxiv, 500 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0131440772 |