Basic marketing research : a decision-making approach /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2006.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xl, 631 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references (p. 593-600) and indexes. |
| ISBN: | 0131525425 0131548654 0131971212 (International ed.) |