Malhotra, N. K., & Peterson, M. (2006). Basic marketing research: A decision-making approach (2nd ed.). Upper Saddle River, N.J.: Pearson/Prentice Hall.
Chicago Style CitationMalhotra, Naresh K., and Mark Peterson. Basic Marketing Research: A Decision-making Approach. 2nd ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006.
MLA CitationMalhotra, Naresh K., and Mark Peterson. Basic Marketing Research: A Decision-making Approach. 2nd ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.