The new strategic brand management : creating and sustaining brand equity long term /

Main Author:	Kapferer, Jean-Noël.
Format:	Book
Language:	English
Published:	London : Kogan Page, c2004.
Edition:	3rd ed.
Subjects:	Brand name products > Management

Similar Items

The new strategic brand management : creating and sustaining brand equity long term /
by: Kapferer, Jean-Noel.
Published: (2004)

Strategic brand management: creating and sustaining brand equity long term/
by: Kapferer, Jean-Noel
Published: (1997)

The new strategic brand management: advanced insights and strategic thinking/
by: Kapferer, Jean-Noel
Published: (2012)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane, 1956-
Published: (2008)

Strategic brand management : a European perspective /
by: Keller, Kevin Lane, 1956-
Published: (2008)

Brands and branding /
Published: (2009)

Brands and branding
Published: (2003)

B2B brand management /
by: Kotler, Philip
Published: (2006)

Encyclopaedia of brand equity management.
Published: (2009)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

Encyclopaedia of brand equity management.
Published: (2009)

Encyclopaedia of brand equity management.
Published: (2009)

Researching brands/
Published: (1996)

The origin of brands : how product evolution creates endless possibilities for new brands /
by: Ries, Al.
Published: (2005)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Brands laid bare using market research for evidence-based brand management /
by: Ford, Kevin.
Published: (2005)

Brand royalty : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2004)

Integrated branding : becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

Integrated branding becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

Brand anarchy managing corporate reputation /
by: Earl, Steve.
Published: (2012)

The 22 immutable laws of branding/
by: Ries, Al
Published: (1999)

Connective branding building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia.
Published: (2008)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia.
Published: (2008)

From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
by: De Chernatony, L.
Published: (2006)

On brand/
by: Olins, Wally
Published: (2011)

The fundamentals of branding/
by: Davis, Melissa
Published: (2009)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2002)

The 22 immutable laws of branding : how to build a product or service into a world-class brand /
by: Ries, Al
Published: (1998)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Brand success : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2011)

Brand equity & advertising :advertisingʹs role in building strong brands /
Published: (1993)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand relevance making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty.
Published: (2006)

The brand gap: how to bridge the distance between business strategy and design: a whiteboard overview/
by: Neumeier, Marty
Published: (2006)

Creating powerful brands : in consumer, service and industrial markets /
by: De Chernatony, L.
Published: (2004)

The brand gym a practical workout to gain and retain brand leadership /
by: Taylor, David, 1964-
Published: (2010)

Three threats to brand relevance strategies that work /
by: Aaker, David.
Published: (2013)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Cannot write session to /tmp/vufind_sessions/sess_7go6v4e5etkuo1la7rs4k12d04