The new strategic brand management : creating and sustaining brand equity long term /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
c2004.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | Rev. ed. of: Strategic brand management. 1994?, c1992. |
|---|---|
| Physical Description: | xiv, 497 p. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. [471]-483) and index. |
| ISBN: | 0749442832 |