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00724nam a2200217 a 4500 |
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529875 |
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20171111225955.0 |
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020916s2002 enka b 001 0 eng d |
| 020 |
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|a 0749438630
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| 040 |
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|a UKM
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| 050 |
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|a HD69.B7
|b E45 2002
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| 082 |
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|2 21
|a 658.827
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| 100 |
1 |
|
|a Ellwood, Iain
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| 245 |
1 |
4 |
|a The essential brand book :
|b over 100 techniques to increase brand value /
|c Iain Ellwood.
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| 250 |
1 |
4 |
|a 2nd ed.
|
| 260 |
1 |
4 |
|a London :
|b Kogan Page,
|c 2002.
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| 300 |
1 |
4 |
|a xi, 321 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. 310-316) and index.
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| 650 |
1 |
4 |
|a Brand name products
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| 650 |
1 |
4 |
|a Product management
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| 952 |
|
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|a GrThPMO
|b 59afff3e6c5ad17d7e5a759e
|c 952a
|d 9528
|e HD69.B7E45 2002
|t 7
|x m
|z Books
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