The essential brand book : over 100 techniques to increase brand value /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2002.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xi, 321 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 310-316) and index. |
| ISBN: | 0749438630 |