Table of Contents: QMR :

Other Authors:	Ereaut, Gill, Imms, Mike, Callingham, Martin
Format:	Book
Language:	English
Published:	London : Sage Publications, 2002.
Subjects:	Marketing research Marketing research > Methodology. Qualitative research

Table of Contents:

v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut
v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska
v. 3. Methods beyond interviewing in qualitative market research / Philly Desai
v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut
v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen
v. 6. Developing advertising with qualitative market research / Judith Wardle
v. 7. Delivering results in qualitative market research / Geraldine Lillis.