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20171111225952.0 |
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020211s2002 enka b 001 0 eng |
| 020 |
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|a 0761972722 (vols. 1-7 : pbk.)
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|a DLC
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|a HF5415.2
|b .Q25 2002
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| 082 |
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|2 22
|a 658.8/3
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| 245 |
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|a QMR :
|b [principle and practice /
|c edited by Gill Ereaut, Mike Imms & Martin Callingham].
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| 246 |
1 |
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|a Qualitative market research
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| 260 |
1 |
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|a London :
|b Sage Publications,
|c 2002.
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| 300 |
1 |
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|a 7 v. :
|b ill. ;
|c 25 cm.
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| 500 |
1 |
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|a 7 vols. in slip case.
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| 504 |
1 |
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|a Includes bibliographical references and indexes.
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| 505 |
1 |
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|a v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
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| 650 |
1 |
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|a Marketing research
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| 650 |
1 |
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|a Marketing research
|x Methodology.
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| 650 |
1 |
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|a Qualitative research
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| 700 |
1 |
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|a Ereaut, Gill
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| 700 |
1 |
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|a Imms, Mike
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| 700 |
1 |
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|a Callingham, Martin
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| 952 |
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|a GrThPMO
|b 59affd1c6c5ad17d7e5a6ac6
|c 952a
|d 9528
|e HF5415.2.Q25 2002
|t 49
|x m
|z Books
|
